Week 10 EOC: Road Map to Success

It kind of sucks that I'm doing my Road Map to Success after I have fallen short of where I should have been in this class. I learned a great deal about myself and taking this class. My Road map there after missing the finals was to

- Get all my post to my marketing plan done and uploaded.
- Make my creative content
- Upload my commercial to my creative content and make the packaging

My time management skills got the best of me and making theses deadlines but now I know exactly how complex this class is.

EOC Week 8: Food Adventure

 As I wander about in the distant lands of Brazil South America, there on a long journey looking for the carnival of the fire. On my journey I upon a village of many colors this was a great sight and gave me joy. The Smell of a great aroma struck me and made me feel hungry. I decided to cut my adventure for a brief submission while I found out how to get to the great mountains in midst the of mighty carnival of fire. I decided to go and investigate this farther and explore. So I began to explore this distant place. I came upon a cook, a cook of many skills. I quickly began to observe her witnessing her mighty culinary skills.The smell and aroma of this recipe filled the air and I just had to have a bite but then I saw a keg of beer and  the thirst of me got a hold of my brain and I couldn't help but to take was for a quick swig. I was 1,000,000 miles away from the home that I come from Stumbled upon this bass land of many spices I took a beer and then the master chef stepped away from the tub. I crept up to the pot, and then very quick I heard a big door slam and in a hurry the master chef again waving her hands with a big knife and I stood there in aww wondering which way to go next. She dashed at me, almost as if she wanted to rip off my head! I did not know what I wanted to do. As I scrambled for my life I've looked up at the table and I poured out of the basket the pepper. I dashed fiercely with the pepper in my hand running for my life. The of this great place looked at me strange as I tried to Flee. People looked at me with a great stare. Quick I had to make my way out!

EOC Week 9: Creative Content

 Not creative content is going to consist of a commercial for my snack.  Being that my snack originates from Brazilian culture I plan to have music that fits this in the back room. What I will communicate in my commercial is the taste of the snack and the way he stated out in the  bar. I would like my commercial to have refill you say owns what sound like a carnival almost like the condo ball of fire in my story. So I will use upbeat music as I speak a script talking about how addictive it. I wanted to bring sort of a spicy feel to this commercial so that my people see this if we want to taste a snack and buy a beer. I can distribute this commercial in several different ways one of the ways uploading The commercial to my YouTube channel is Sharon it's all of my followers. I can also share this commercial via Facebook, on Facebook I would have a great audience for appetizers too because they will be all about friends and family would like to go out to bars and party. One of the ways I would also promote this product is to put my radio commercial on the radio. I would upload this radio commercial to a station which tears to my permit or audience. My creative content would follow the adventure that's a place in finding the snack. The commercial will accompany all images from the advertisement in the streets this picture packets for this particular adventure with colors picked. For the commercial I will play all of the musical instruments that will be needed to bring this commercial tonight I will also do the voiceover/voice recording for this concert. "The first three steps in the marketing process—understanding the marketplace and customer needs, designing a customer-driven marketing strategy, and constructing marketing programs—all lead up to the fourth and most important step: building profitable customer relationship"(Marketing: an Introduction, Ch. 2, Pg. 13)

Implementation Evaluation Control

"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives."(Marketing: an Introduction, Ch. 2, Pg. 57). I will control my marketing strategy to be able to map out my actions to be able to know the difference in it to map it all out. I will get marketing done and done the right way. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Marketing: an Introduction, Ch. 2, pg 57) In order to measure out all of my efforts I will be sure to take control of these efforts and see that they get done. I will plan accordingly and run some marketing reports to evaluate the outcome through research and development.

Price

“To some consumers, “value” might mean sensible products at affordable prices, especially in the aftermath of the recent downward economic spiral. To other consumers, however, value might mean paying more to get more.” (Marketing: an Introduction, Ch. 9, Pg. 275) This statement makes me think of how to portray my pricing and other factors people might use to judge this snack. I will have my product priced at about $2.50 because I want to make sure people could still afford beer and drinks. Being that my product is in a foreign country I wanted to make this available. “In the end, the customer will decide whether a product’s price is right.” (Marketing: an Introduction, Ch. 9, Pg. 275) I think my target customer will end up setting the price for my snack. I want to hold contest and things where they can be the judge.

Distribution

"Companies can design their distribution channels to make products and services available to customers in different ways. Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level. Because the producer and the final consumer both perform some work, they are part of every channel." (Marketing, an Introduction, Ch. 10, Pg. 311) This gives you ideas on how you can market your product. Because I want my brand to stay consistent I will use distribution channels that are dear to my fans. I will you channels that fit my brand appearance swell. For example why can't I partner with a mens highness clothing company to cross market my product and place them at networking parties that this brand might throw. "Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel) — a set of interdependent organizations that help make a product or service available," (Marketing, an Introduction, Ch. 10, Pg. 311) I will take a similar approach to making the product look like its brand. I will make it look like something useful.

Promotion

“The promotion mix is the marketer’s bag of tools for communicating with customers and other stakeholders. All of these tools must be carefully coordinated under the concept of integrated marketing communications in order to deliver a clear and compelling message.” (Marketing: an Introduction, Ch. 5, Pg. 136) (Marketing: an Introduction, Ch. 5, Pg. 137) My promotion mix will be Phenomenal I will have events every weekend when it starts up these events I will invite out people who like the promotional mix. I will have mixers where we will taste the snacks. “Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics... For the most part, marketers cannot control such factors, but they must take them into account.” (Marketing: an Introduction, Ch. 5, Pg. 137) I will make sure that we connect with the cultural scene over in that area. I will see to it that this is done in a way that the local people love.