Week 10 EOC: Road Map to Success

It kind of sucks that I'm doing my Road Map to Success after I have fallen short of where I should have been in this class. I learned a great deal about myself and taking this class. My Road map there after missing the finals was to

- Get all my post to my marketing plan done and uploaded.
- Make my creative content
- Upload my commercial to my creative content and make the packaging

My time management skills got the best of me and making theses deadlines but now I know exactly how complex this class is.

EOC Week 8: Food Adventure

 As I wander about in the distant lands of Brazil South America, there on a long journey looking for the carnival of the fire. On my journey I upon a village of many colors this was a great sight and gave me joy. The Smell of a great aroma struck me and made me feel hungry. I decided to cut my adventure for a brief submission while I found out how to get to the great mountains in midst the of mighty carnival of fire. I decided to go and investigate this farther and explore. So I began to explore this distant place. I came upon a cook, a cook of many skills. I quickly began to observe her witnessing her mighty culinary skills.The smell and aroma of this recipe filled the air and I just had to have a bite but then I saw a keg of beer and  the thirst of me got a hold of my brain and I couldn't help but to take was for a quick swig. I was 1,000,000 miles away from the home that I come from Stumbled upon this bass land of many spices I took a beer and then the master chef stepped away from the tub. I crept up to the pot, and then very quick I heard a big door slam and in a hurry the master chef again waving her hands with a big knife and I stood there in aww wondering which way to go next. She dashed at me, almost as if she wanted to rip off my head! I did not know what I wanted to do. As I scrambled for my life I've looked up at the table and I poured out of the basket the pepper. I dashed fiercely with the pepper in my hand running for my life. The of this great place looked at me strange as I tried to Flee. People looked at me with a great stare. Quick I had to make my way out!

EOC Week 9: Creative Content

 Not creative content is going to consist of a commercial for my snack.  Being that my snack originates from Brazilian culture I plan to have music that fits this in the back room. What I will communicate in my commercial is the taste of the snack and the way he stated out in the  bar. I would like my commercial to have refill you say owns what sound like a carnival almost like the condo ball of fire in my story. So I will use upbeat music as I speak a script talking about how addictive it. I wanted to bring sort of a spicy feel to this commercial so that my people see this if we want to taste a snack and buy a beer. I can distribute this commercial in several different ways one of the ways uploading The commercial to my YouTube channel is Sharon it's all of my followers. I can also share this commercial via Facebook, on Facebook I would have a great audience for appetizers too because they will be all about friends and family would like to go out to bars and party. One of the ways I would also promote this product is to put my radio commercial on the radio. I would upload this radio commercial to a station which tears to my permit or audience. My creative content would follow the adventure that's a place in finding the snack. The commercial will accompany all images from the advertisement in the streets this picture packets for this particular adventure with colors picked. For the commercial I will play all of the musical instruments that will be needed to bring this commercial tonight I will also do the voiceover/voice recording for this concert. "The first three steps in the marketing process—understanding the marketplace and customer needs, designing a customer-driven marketing strategy, and constructing marketing programs—all lead up to the fourth and most important step: building profitable customer relationship"(Marketing: an Introduction, Ch. 2, Pg. 13)

Implementation Evaluation Control

"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives."(Marketing: an Introduction, Ch. 2, Pg. 57). I will control my marketing strategy to be able to map out my actions to be able to know the difference in it to map it all out. I will get marketing done and done the right way. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Marketing: an Introduction, Ch. 2, pg 57) In order to measure out all of my efforts I will be sure to take control of these efforts and see that they get done. I will plan accordingly and run some marketing reports to evaluate the outcome through research and development.

Price

“To some consumers, “value” might mean sensible products at affordable prices, especially in the aftermath of the recent downward economic spiral. To other consumers, however, value might mean paying more to get more.” (Marketing: an Introduction, Ch. 9, Pg. 275) This statement makes me think of how to portray my pricing and other factors people might use to judge this snack. I will have my product priced at about $2.50 because I want to make sure people could still afford beer and drinks. Being that my product is in a foreign country I wanted to make this available. “In the end, the customer will decide whether a product’s price is right.” (Marketing: an Introduction, Ch. 9, Pg. 275) I think my target customer will end up setting the price for my snack. I want to hold contest and things where they can be the judge.

Distribution

"Companies can design their distribution channels to make products and services available to customers in different ways. Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level. Because the producer and the final consumer both perform some work, they are part of every channel." (Marketing, an Introduction, Ch. 10, Pg. 311) This gives you ideas on how you can market your product. Because I want my brand to stay consistent I will use distribution channels that are dear to my fans. I will you channels that fit my brand appearance swell. For example why can't I partner with a mens highness clothing company to cross market my product and place them at networking parties that this brand might throw. "Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel) — a set of interdependent organizations that help make a product or service available," (Marketing, an Introduction, Ch. 10, Pg. 311) I will take a similar approach to making the product look like its brand. I will make it look like something useful.

Promotion

“The promotion mix is the marketer’s bag of tools for communicating with customers and other stakeholders. All of these tools must be carefully coordinated under the concept of integrated marketing communications in order to deliver a clear and compelling message.” (Marketing: an Introduction, Ch. 5, Pg. 136) (Marketing: an Introduction, Ch. 5, Pg. 137) My promotion mix will be Phenomenal I will have events every weekend when it starts up these events I will invite out people who like the promotional mix. I will have mixers where we will taste the snacks. “Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics... For the most part, marketers cannot control such factors, but they must take them into account.” (Marketing: an Introduction, Ch. 5, Pg. 137) I will make sure that we connect with the cultural scene over in that area. I will see to it that this is done in a way that the local people love.

  

Product

“What is a product? After addressing this question, we look at ways to classify products in consumer and business markets. Then we discuss the important decisions that marketers make regarding individual products, product lines, and product mixes.” (Marketing: an Introduction, Ch. 7, Pg. 208) My product will have its own lane. A product is something that a target audience would want to consume. I would keep my product inline and appropriate for the artist mix. “It’s important to remember that ‘good value’ is not the same as ‘low price.’” (Marketing: an Introduction, Ch. 9, Pg. 276) Even though my price will be low I will hold up my bargain in quality by upholding the taste factor. I will hold product tasting sessions with my target audience to gauge what their opinion is on my snack. I think this will be a smart approach to the marketing process. To highlight this I point you to this quote. “Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers.” (Marketing: an Introduction, Ch. 7, Pg. 107)

Target Market Strategy

“To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)?” (Marketing: an Introduction, Ch. 1, Pg. 9) My target market is men who are into the social scene. These are men who go to bars looking to be the life of the party. The bar goers are the people who this snack will speak to. “All said, each brand must adopt a positioning strategy designed to serve the needs and wants of itstarget markets. “More for more” will draw one target market, “less for much less” will draw another, and so on. Thus, in any market, there is usually room for many different companies, each successfully occupying different positions. The important thing is that each company must develop its own winning positioning strategy, one that makes it special to its target consumers.” (Marketing: an Introduction, Ch. 6, Pg. 200). I plan to connect with target cosumers in a way that will not turn them away from the uniqueness of the snack. "A statement that summarizes company or brand positioning—it takes this form: To (target segment and need) our (brand) is (concept) that (point-of-difference). "(Marketing: an Introduction, Ch. 6, Pg. 200). I will also have a great positioning statement. My positioning statement might go a little something like this, “Be cool, be social, be pepper poppers and get the party popping”

Situation or SWAT Analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Marketing: an Introduction, Ch. 2, Pg. 54) “The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue.” (Marketing: an Introduction, Ch. 2, Pg. 54) My strengths are the connecting with men. I will be sure to partner with brands that support my mission to make the alpha male the king of the bar. My Phileas Fogg’s Deep-Fried Cassava Malagueta Peppers will make men the king of the bar and be a nice tasty treat for women the same. My weaknesses will be connecting too much with men. Opportunities will be the chance to connect with companies that bridge together social dynamics. Threats are other snacks that might taste similar on the bar scene. “The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailedSWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing: an Introduction, Ch. 2, Pg. 55) My marketing situation is the bomb dot com I will avoid getting smashed by the potential threats by leveraging my opportunities with sponsors over my other competition. “The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them.” (Marketing: an Introduction, Ch. 2, Pg. 55) The strategy will be consistent with overall objectives for the company.

Objectives

To help me define my mission statement I am going to refer to pointing back to the mission statement as this quote in the book refers to. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.” (Marketing: an Introduction, Ch. 2, Pg. 42) Thinking back on my mission statement I am using the wow factor that the taste of these things will give you. This is one angle; the next angle will be using the connection piece between people. Every guy wants to go to a bar and be the center of the room. My objective is to be the spark of the bar scene. To solidify my objectives I’m going to place managers in charge who have an understanding of that particular field. “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.” (Marketing: an Introduction, Ch. 2, Pg. 40) I’m going to place a manager over the taste aspect who comes from a background of culinary arts. The second manager I’m going to put in place will be from the social dynamics aspect of the industry.

Business Mission Statement

In thinking about my mission statement I refer to this statement in our marketing book. “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization.” I would like to make my mission to connect the bar crowd with a snack that will make you want to smack your mama. The mission statement is the most important piece of the puzzle. My mission will not only drive my value for this snack but it will also entice the consumer to get on to the scene and socialize while also being the life of the party.

This second statement will also settle a big part of this whole thing. “But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever.” Meaning that it is good that I look at this and build my mission around people getting in the bar and talking. Getting nice and drunk and having some sort of snack to aid it. My target consumer will love this and also get in touch with that side of the project.

Week 7 EOC The Pitch

For my Phileas Fogg's snack I am going to distribute Phileas Fogg’s Deep-Fried Cassava Malagueta Peppers. This is a snack that I think will be a smash at the bars. This recipe originates from the Northeastern Brazilian State of Bahia. The reason I choose to have my snack come from Brazilian culture is because of my love and respect for the Brazilian culture. One of the things that I find so interesting about their culture is the connection between the Brazilian people and African Americans. This bar snack ties the two food styles together. I think the spices and the presence of the chili peppers will be a great companion to a beer based drink. The main ingredients to this dish are hot chili peppers that are deep fried and could be served with rice. This snack is primarily fresh pepper based. 

Deep frying the peppers will give it a consistently crunchy taste. A pack of Phileas Fogg’s Deep-Fried Cassava Malagueta Peppers will be sold for about $2. My product will not cost that much to manufacture. My snack will be just right for the average person to eat. This snack will be expected to be consumed by people at a bar who are drinking, with this being said the snack is beer friendly.

I will also design that package of my snack in Brazilian flag colors. The package will also have a picture of Phileas Fogg’s journey throughout Brazil.

This will be the tale of the mighty journey of Phileas Fogg’s journey into the land of Brazil where they get in the mood for Brazilian foods and beer. Instantly they make their way to a bar somewhere in the state of Bahia. Phileas Fogg’s Deep Fried Cassava Malagueta Peppers turns out to be the catch of the day.