Situation or SWAT Analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Marketing: an Introduction, Ch. 2, Pg. 54) “The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue.” (Marketing: an Introduction, Ch. 2, Pg. 54) My strengths are the connecting with men. I will be sure to partner with brands that support my mission to make the alpha male the king of the bar. My Phileas Fogg’s Deep-Fried Cassava Malagueta Peppers will make men the king of the bar and be a nice tasty treat for women the same. My weaknesses will be connecting too much with men. Opportunities will be the chance to connect with companies that bridge together social dynamics. Threats are other snacks that might taste similar on the bar scene. “The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailedSWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing: an Introduction, Ch. 2, Pg. 55) My marketing situation is the bomb dot com I will avoid getting smashed by the potential threats by leveraging my opportunities with sponsors over my other competition. “The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them.” (Marketing: an Introduction, Ch. 2, Pg. 55) The strategy will be consistent with overall objectives for the company.