Target Market Strategy

“To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)?” (Marketing: an Introduction, Ch. 1, Pg. 9) My target market is men who are into the social scene. These are men who go to bars looking to be the life of the party. The bar goers are the people who this snack will speak to. “All said, each brand must adopt a positioning strategy designed to serve the needs and wants of itstarget markets. “More for more” will draw one target market, “less for much less” will draw another, and so on. Thus, in any market, there is usually room for many different companies, each successfully occupying different positions. The important thing is that each company must develop its own winning positioning strategy, one that makes it special to its target consumers.” (Marketing: an Introduction, Ch. 6, Pg. 200). I plan to connect with target cosumers in a way that will not turn them away from the uniqueness of the snack. "A statement that summarizes company or brand positioning—it takes this form: To (target segment and need) our (brand) is (concept) that (point-of-difference). "(Marketing: an Introduction, Ch. 6, Pg. 200). I will also have a great positioning statement. My positioning statement might go a little something like this, “Be cool, be social, be pepper poppers and get the party popping”